How To Market Yourself As A Coach Or Consultant如何将自己作为教练或顾问进行营销

How To Market Yourself As A Coach Or Consultant

Last updated 4/2022

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz

Language: English | Size: 5.20 GB | Duration: 4h 48m

Learn a Proven, Step-by-Step Process You Can Use to Package, Brand, Market, & Sell Your Coaching or Consulting Services

What you'll learn

Identify who your Ideal Clients are so you know exactly who to market and sell to

Uncover your ideal Niche based on your experience, expertise, skills, and the clients you can best help

Learn how to create a Signature Program so you can stop selling your time or creating spec proposals

Learn how to develop a Core Marketing Message so you know exactly what to say in your marketing to attract your ideal clients

Learn how to write Compelling Marketing Copy you can use to attract your ideal clients

Learn how to create a Unique, Authentic, and Compelling Brand that will set you apart from everyone else who does what you do

Learn how to create a Financially Viable Business and understand exactly what it will take to reach your financial goals

Learn how to Generate Leads Online and Build an Email List of interested prospects

Learn How to comfortably and confidently Sell your services using Free Consultations

Learn how to Track and Fine-tune your marketing so it continues to work better and better the longer you're in business

Learn how to easily create your own Wordpress Coaching or Consulting Website

Understand when is the best time to Add Services or Diversify your business

Requirements

Experience, expertise, training and/or certification that qualifies you to be an independent coach or consultant.

Description

ALL NEW APRIL 2022! The entire course has been completely updated and re-recorded to ensure it's current and covers everything I believe is important to successfully market an independent coaching or consulting business.------------------------------------------------------------------------------------------------------------Are you an independent Coach or Consultant who is just starting out in business?Or perhaps you've been in business for awhile but you're not attracting enough clients or making enough money?There's a lot that goes into building a successful Coaching or Consulting business.In this course, I'll teach you exactly what you need to KNOW and DO to successfully market yourself as an independent coach or consultant.Hi, I'm Debbie LaChusa, and I've been in business on my own as an independent coach, consultant, and online teacher since 1998 - that's 24 years!When I started out I was probably a lot like you... I didn't have any experience running or marketing my own business. The one advantage I did have was that I had studied marketing in college and I'd spent 13 years working in the marketing industry. It was very different marketing my own business, but over time I figured out how to translate my corporate marketing experience into a process that worked for marketing my own business. It worked so well I started coaching other coaches and consultants, and ultimately began teaching online.Since 1998, I've built and run a 6-figure consulting business, a 6-figure coaching business, and a 6-figure online course business.This course is based on the same 4-step process I used to market my own businesses, and that I used for years with my one-on-one coaching clients.It's a process that's been proven in the real world... has stood the test of time... and just plain works!If you'd like to learn how to...Package Your Services... so you can stop selling your time or creating spec proposalsBrand Yourself and Your Business... so you stand out from everyone else who does what you doMarket Your Services... so you attract more of your ideal clients, more easilySell Your Services... in a way that doesn't feel like selling and works better than free coaching sessionsThen this course is for you!In this course I walk you through each of these 4 steps with...Extensive Virtual Coaching (including real world examples, stories, and instruction based on years of experience)Worksheets & Handouts (the same worksheets and handouts I used with my private clients)Demo Videos (to demonstrate how to do the technical work I teach in this course)Suggested Resources (to help you quickly implement what you're learning in this course)All to help you apply my 4-step process to your coaching or consulting business. I've been teaching this content online for 9 years and more than 11,000 coaches and consultants have learned how to Package, Brand, Market, and Sell their services using my proven, proprietary process.Course Content Updated and Completely Re-Recorded in 2022 - Here's What's ChangedThis re-recording of the original course I created in 2013 includes changes based on my additional 9 years of online business experience. I've streamlined my 4-Step Package-Brand-Market-Sell Process, updated my recommendations on Branding, and added all new sections on Website Development and Adding Services/Diversifying.Here's what a few students in the original version of this course had to say..."I took this course after her signature program course and it is already yielding gems. She is BRILLIANT, knows her stuff, actually understands the PSYCHOLOGY of her client and how important it is to create a business you like. As a serial entrepreneur, I can truly see her personal experience coming through in understanding that knowing her client is the way to craft a business they will be successful at because they love what they are doing...this is very different from many people selling marketing courses. Really happy I found her.""After decades in the travel industry, the pandemic forced me to pivot and this course has been invaluable in realistically redefining my scope, branding, and marketing. If you are in the same boat or at the start of a new business, this course is a must! Simply follow the steps, complete them as you go along and you'll have an actionable business plan by the end of it. Good luck!"Be sure to watch the Free Preview videos to get a better idea of my teaching style and what this course covers. I look forward to seeing you in class and helping you market your coaching or consulting business!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Before We Dive In - Please Don't Skip This Lesson!

Section 2: Building Your Business & Marketing Foundation

Lecture 3 Inventory Your Skills, Experience & Expertise

Lecture 4 Identify Your Ideal Client

Lecture 5 Identify What You're Really Selling: The Pain-Promise Exercise

Lecture 6 Choose Your Niche

Section 3: Packaging Your Services

Lecture 7 Design Your Signature Program

Lecture 8 Confidently Promise Your Clients Results

Lecture 9 Price Your Signature Program

Lecture 10 Determine if Your Signature Program is Financially Viable

Lecture 11 Create Cash Flow Projections

Section 4: Branding Yourself & Your Business

Lecture 12 Using Your Given Name vs. Creating a Brand Name

Lecture 13 Brand Discovery

Lecture 14 Brand Brainstorming Introduction

Lecture 15 3 Ways to Brand Yourself as a Coach or Consultant

Lecture 16 Brand Brainstorming Techniques

Lecture 17 Brand Research

Lecture 18 Brand Protection

Lecture 19 Brand Implementation

Section 5: Marketing Message Development

Lecture 20 Marketing Yourself Introduction

Lecture 21 Create Your Core Marketing Message

Lecture 22 Develop Your Marketing Copy: Pain Copy Points

Lecture 23 Develop Your Marketing Copy: Promise Copy Points

Lecture 24 Develop Your Marketing Copy: Supporting Copy Points

Lecture 25 Develop Your Marketing Copy: Call-to-Action

Section 6: Getting Clients: Objectives & Strategies

Lecture 26 Objective 1: Client Attraction

Lecture 27 Objective 2: Relationship Building

Lecture 28 Client Attraction & Relationship Building Examples

Lecture 29 Objective 3: Engagement

Section 7: Marketing Yourself Online: Website Development

Lecture 30 Website Development Introduction

Lecture 31 Finding Wordpress Themes

Lecture 32 Website Development Steps

Lecture 33 Register Your Domain & Get Hosting

Lecture 34 Create a New Website & Install Wordpress

Lecture 35 Install a Wordpress Theme & Starter Template

Lecture 36 Customize Your Website - Content

Lecture 37 Customize Your Website - Menus, Pages, Footer

Lecture 38 Coach and Consultant Website Examples

Section 8: Marketing Implementation: Create a 90-Day Marketing Plan

Lecture 39 Create Your 90-Day Marketing Plan

Section 9: Selling Your Services

Lecture 40 The Free Consultation: An Introduction

Lecture 41 Free Consultation Process: Part 1

Lecture 42 Free Consultation Process: Part 2

Lecture 43 How to Generate Free Consultations

Lecture 44 How to Track Free Consultations & Identify Your Sales Closing Ratio

Section 10: Adding Services & Diversifying

Lecture 45 When to Add Services & Diversify

Section 11: Conclusion

Lecture 46 A Few Final Words of Encouragement & Motivation

Section 12: Resources Referenced in this Course

Lecture 47 Resource List

Section 13: Course Q&A

Lecture 48 Student Questions & Instructor Answers

Section 14: Bonus Section

Lecture 49 Is There Anything You'd Like to See Added to this Course?

Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.,Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

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