=======
Marketing requires a new, analytical breed of professionals.
Be at the forefront of your profession. What you'll learn
Learn the most important marketing metrics and how to apply them to your data
Analyze a company's PPC marketing campaign using key metrics
Know how to ask the right questions from your data
Build a marketing initiative forecast model from the ground up
Build a dynamic dashboard to summarize your analysis
Requirements
You should have a beginner/intermediate knowledge of Excel including SUMIFS and COUNTIFS
NO background in statistics required
Description
In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an "good-to-have" skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you!
In this course, we'll teach you everything you need to know to become an expert in marketing analytics. No prior experience in social media marketing, statistics, or marketing required!
Our course is based on the hands-on, case-study method to learning. In other words, we'll learn by analyzing the data in a real-life scenario. The course begins with an introduction to big data, data analytics, and marketing analytics. This will allow you to feel comfortable with these terms.
Afterwards, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we'll immediately apply it to the real-life case study.
We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign's revenue and expenses for 2 years and will be complete with scenario and sensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard.
We are excited to have you join us on this journey and look forward to seeing you in the course!
Who this course is for:
Social media professionals
Marketing students
Digital advertisers
Marketing professsionals
77组电影外观Log/Rec709视频还原色彩分级调色Lut预设包Pixflow – Colorify Cinematic LUTs
2025-02-13 11:03:14
复古怀旧电影风格温暖色调索尼Sony S-Log3视频调色LUT预设ROMAN HENSE – LUTs 24 for Sony S-Log3
2025-02-13 11:01:09
JUAN MELARA – P6K2Alexa PowerGrade AND LUTs V2 GEN 5
2025-02-13 10:58:24
469组终极照片调色LR预设视频LUT调色预设合集包 TheLutBay – The Ultimate Bundle
2025-02-13 10:56:32
诺兰《奥本海默》紧迫感幽闭恐惧症高级复古电影胶片风深黑色调后期色彩分级LUT预设 Tropic Colour – OPPENHEIMER LOOKS
2025-02-13 10:53:58
3DsMax建模插件集合：rapidTools v1.14+使用教程
2020-07-06 17:44:38
Proko-人体解剖高级付费版(中文字幕)256课
2020-12-21 18:34:01
VitaliStore - All Design Bundle Papercraft Sculptures Design 动物纸模模型 纸模型雕塑设计
2020-07-21 17:18:14
小武拉莫日系摄影后期第二期中文视频教程
2021-12-10 14:26:14
Mod Portfolio 3477506 画册模板 时尚杂志画册模版
2020-07-13 10:43:06
小武拉莫日系摄影后期第二期中文视频教程
2021-12-10 14:26:14
VitaliStore - All Design Bundle Papercraft Sculptures Design 动物纸模模型 纸模型雕塑设计
2020-07-21 17:18:14
MasterClass 大师班课程84套合集+中文字幕+持续更新+赠品会员
2021-01-26 16:03:27
加特林机枪模型 加特林机关枪 Minigun Hi-Poly
2019-07-31 11:06:07
3DDD 3DSky PRO models – April 2021
2021-08-09 17:15:13
评论(0)