Marketing Analytics (BETA) v1.0.0

Marketing Analytics (BETA) v1.0.0

NANODEGREE PROGRAM–nd028

Become a Marketing Analyst

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.



ESTIMATED TIME 3 Months

At 5 hrs/week



ENROLL BY August 14, 2019

Get access to classroom immediately on enrollment



PREREQUISITES

No Prerequisites

What You Will Learn

DOWNLOAD SYLLABUS



SYLLABUS

Introduction to Marketing Analytics

In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.



HIDE DETAILS



4 months to complete



PREREQUISITE KNOWLEDGE

No prerequisites.



Introduction to Data Analysis

Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.



INTERPRET A DATA VISUALIZATIONANALYZE SURVEY DATA



Data Visualization

Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.



STORYTELLING WITH DATABUILD DATA DASHBOARDS



Google Analytics

In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.



ADVANCED DISPLAYS, SEGMENTS & VIEWSNAVIGATING, REPORTS, & DASHBOARDS



Marketing Analytics

In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.



CRAFTING AN ANALYTIC BRIEFCREATE A CAMPAIGN REPORT



NEED TO PREPARE?

You will need a Gmail account to use Google Analytics and Data Studio.







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$70B

spent on digital marketing in U.S.



Learn with the best

Brad Batesole



Brad Batesole

MARKETING EXECUTIVE



Brad is a marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. He has extensive experience from every angle, from marketing strategy and user experience to social media, paid media, and SEO.



Josh Bernhard



Josh Bernhard

DATA SCIENTIST AT NERD WALLET



Josh has been sharing his passion for data for nearly a decade at all levels of university, and as Lead Data Science Instructor at Galvanize. He’s used data science for work ranging from cancer research to process automation.







Dana Sheahen



Dana Sheahen

CONTENT DEVELOPER



Dana is an electrical engineer with a Masters in Computer Science from Georgia Tech. Her work experience includes software development for embedded systems in the Automotive Group at Motorola, where she was awarded a patent for an onboard operating system.



Mat Leonard



Mat Leonard

CONTENT DEVELOPER



Mat is a former physicist, research neuroscientist, and data scientist. He did his PhD and Postdoctoral Fellowship at the University of California, Berkeley.



Anke Audenaert



Anke Audenaert

INSTRUCTOR



Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.



GET STARTED WITH

Marketing Analytics

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LEARN

Learn the fundamentals of analyzing marketing data.

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AVERAGE TIME

On average, successful students take 3 months to complete this Nanodegree program.

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BENEFITS INCLUDE

Real-world projects from industry experts

1-on-1 technical mentor

Personal career coach & career services

Size: 3.22G