设计星素材分享平台 Writing With Flair 2.0: The Art Of Exceptional Writing

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Writing With Flair 2.0: The Art Of Exceptional Writing Principles and tactics to make your blogs, essays and business writing sparkle Created by Shani Raja Last updated 9/2017 English English [Auto-generated] What Will I Learn? You will dramatically improve the quality of your writing in as little as days or weeks Your writing will stand out from peers, colleagues and competitors Your blogs will look more slick and professional Requirements A notepad and pen, or computer, for writing exercises Description How would you like to write with the style and flair of editors on newspapers such as The Wall Street Journal and The Economist? What if you knew the tricks of the trade that make the writing of such journalists sparkle? What could knowing their elite tactics do for your essays, business writing, marketing, books and blog posts? Welcome to the second edition of Shani Raja’s flagship course, Writing With Flair: How To Become An Exceptional Writer, one of Udemy’s most popular programs with 60,000+ students and thousands of 5-star ratings. Inside, you’re going to discover a powerful framework that will change forever the way you write. You’ll learn these techniques from someone who has trained prominent journalists and has written for major news outfits, including The Wall Street Journal, The Economist, the Financial Times, Dow Jones and Bloomberg News. This ramped-up second edition of the bestselling course is almost double the length of the original and adds heaps more writing tactics from the world of elite journalism. “Great insights…” — ANGELY MANUEL, UDEMY STUDENT “Sharp and clear…” — JAMES MORRIS, UDEMY STUDENT “Groundbreaking…” — MAXIM VOROSHILOV, UDEMY STUDENT “A true behind-the-scenes look at how exceptional writing is crafted, edited and polished…” — SCOTT RALSTON, UDEMY STUDENT “Unravels the problems many of us face when writing…” — STEPHEN, UDEMY STUDENT “Tremendous value…” — ELLIOT FINK, UDEMY STUDENT “Saw a noticeable difference in the length of time visitors stayed on my blog…” — PREM KUMAR, UDEMY STUDENT “Carries the weight and authority of experience…” — SEAN COOK, UDEMY STUDENT “Simple, clear, elegant and evocative…” — CLIFTON ZHUO, UDEMY STUDENT “His experience as a writer as well as a teacher shines through…” — NAINA MERETE HOLSVE, UDEMY STUDENT “Can see why this instructor’s course is a bestseller…” — ANNEGRET HERGERT, UDEMY STUDENT Is sloppy writing killing your progress? Good writing isn’t just another nice-to-have skill. It’s one of the most important you need for conveying a professional image at work, landing a high-profile job, and getting noticed online. But while plenty of people can write, few can do so with style and flair of top journalists. They know heaps of tricks and techniques to make their writing rise above the ordinary. You’re going to discover their secrets in this program… Afterwards, you’ll realise it’s always been as easy as understanding a few key principles and applying them. By the end of the course, you’ll know exactly how to give your writing a polish you never thought was possible and that will probably mesmerise your peers, colleagues and competitors. Knowing these elite writing skills will help: Make your business correspondence shine Make sales prospects instantly “get” your product Make your marketing copy resonate Attract more loyal readers to your blogs and books Get more clicks (and conversions) on your website Get your resume to the top of the must-see interview pile Make your essays the slickest in your class. THE COURSE COMES WITH A 30-DAY, ABSOLUTELY-NO-QUESTIONS-ASKED, FULL MONEY-BACK GUARANTEE To make a mark in any field, you need to be able to do what most people can’t do: write with punchiness, precision, poise and power. Lacklustre writing, on the flip side, can hold back your career by decades, dent your company’s image, and prevent your books and blogs getting traction. Very few people are able to write with the flair and finesse of top journalists who’ve spent years training to quickly weed out fluff from their writing, to make it more stimulating, to craft it to flow beautifully, and to express their ideas with crystal clarity. This is a unique chance to discover how they do their magic and to make your writing sizzle by incorporating their tactics. These elite writing techniques will magically enhance your cover letters, press releases, marketing copy and sales emails. Your blogs and e-books will become a thousand times more crisp, smart and lively. Good writing can be learned Many people don’t realise that writing with style is something you can learn easily with the right teacher, rather than a skill you need to be born with. So, join the tens of thousands of Udemy students who’ve already invested in discovering powerful writing secrets from an editor who has taught some of the world’s best journalists how to write better. In this course, you’ll learn many advanced tactics like how to: Connect deeply with your audience Write in plain, punchy language Steer clear of weak and redundant words Avoid pointless complexity Stop yourself rambling Avoid repeating yourself Eliminate needless distractions Recognise “fuzzy” or incomplete ideas Prevent readers’ minds going blank Chop away at sentence clutter Avoid soul-killing jargon and clichés Recognise filler and hedging words Make crisp distinctions between contrasting ideas Avoid mixing up time elements Strategically use words like “it” and “they” and “this and “that” Add consistency using a journalistic technique called house style Present your writing ultra-professionally Avoid inelegant word echoes Keep ideas neat and parallel Create a beautiful narrative Spot ambiguity Place modifying words correctly Avoid “curly” writing Create flow and rhythm Compose elegant sentence transitions Create pretty paragraphs Integrate points into a narrative Add variety and freshness to words and sentences Spot the passive voice Create vivid imagery through your writing Give your prose voice and character Discover the “secret sauce” of exceptional writing In this spectacular remake of Shani Raja’s bestselling course, you’ll gain access to his “secret sauce” of exceptional writing that the former Wall Street Journal editor has successfully taught to tens of thousands of students aspiring to become elite writers. Shani was a senior editor for five years at the Journal. He’s also written articles for The Economist, Bloomberg News, Dow Jones, the FT and other top news outfits. The original Writing With Flair quickly rose to become one of the most popular courses ever to enter the Udemy kingdom. Its success boils down to the fact that it doesn’t just throw you a bunch of fragmented writing tips or archaic grammar rules. Rather, the course delivers a complete writing system designed to take students close to the top of the steep learning curve of exceptional writing exeedingly quickly. In this enhanced and expanded edition of the original groundbreaking course, which has been featured favourably in Time and Business Insider, you’ll discover that you only need to apply four ingredients to your writing to make it sing: Simplicity Clarity Elegance Evocativeness Those qualities are enough to transform slow, boring, fuzzy and clunky prose into writing that’s punchy, crisp, graceful and stimulating. In the course, you’ll learn how to optimise each quality so that you can effortlessly turn any piece of mediocre writing into something extraordinary. So, why a new edition? The original Writing With Flair was released five years prior and quickly became a classic in the field of online writing courses. It continues to inspire gushing praise from satisfied Udemy students… “Simply amazing class…” — SONIE SANDHU, UDEMY STUDENT “Better than any course I took in college…” — ANNA TIERNEY, UDEMY STUDENT “Blown away by quality of material…” — TRISTAN DONOFRIO, UDEMY STUDENT “Reveals the secret of exactly how to make your writing stand out in a crowded jungle of information…” — TAFFILIAE, UDEMY STUDENT “Great look into the mindset of a higher level writer…” — BRAM BARBER, UDEMY STUDENT “The caliber of instruction one might receive from a traditional university…” — DAVID NICHOLAS TAYLOR, UDEMY STUDENT This totally re-filmed and revamped course carries the best content over from the vintage edition, while adding a ton of new material, making it close to double the length of the original course. The first edition revealed just three of the secret sauce ingredients: simplicity, clarity and elegance. Exclusively in this second edition… Learn all about evocativeness, a fourth ingredient that can add heaps of flavour to your writing Get countless fresh tactics for boosting the original three ingredients, simplicity, clarity and elegance Receive guidance on how to masterfully balance the ingredients to create an enchanting “beauty” in your writing Gain more insight into the core values and mindset of an outstanding writer Discover more examples and exercises to lock in your learning Encounter a vastly improved teaching framework Be treated to greatly enhanced video/audio quality Getting to know evocativeness in all its depth and complexity will help lift your prose to a place that will astound and mystify your audience. It’s the special ingredient that makes simple, clear and elegant writing also highly stimulating. You’ll discover in this newly minted section how to add flavour to your writing by incorporating powerful evocativeness concepts such as variety, imagery, character, drama and tone. The result will be a more refined style of writing that will leave your audiences awestruck. But the best part is that after completing Writing With Flair 2.0, you won’t just know the ingredients that go into making writing outstanding. You’ll know how to apply the “secret sauce” with the confidence and flamboyance of a master chef. Why do people write so badly? At school and college many of us are taught to write in a way that’s turgid, convoluted, clunky and boring. That poor training is exactly what makes so much corporate and official writing tough to get through. What if you knew how to bypass all that lame conditioning and suddenly write with the style and flair of a writer on your favourite newspaper or magazine? Top journalists know a bunch of cool tricks that make their writing scream off the page, snuggle up close to readers, and command their attention to the final word. This course reveals, in intimate detail, how such journalists achieve that mesmerising effect. You’ll notice the improvement in your own writing quickly, whether you’re penning a cover letter, a college paper, a business report, a memo, a press release, a blog post, a marketing brochure, a sales email, a book, or even just a Facebook update. Slick writing may change your life Brilliant writing marks you out as a smart thinker with the ability to succeed as an employee, business owner or thought leader in your field. A well composed cover letter can say everything about the type of person you are and your potential Strong business writing, in everything from reports to emails, can bolster your reputation at work and help you impress clients Beautifully written blogs have a chance to rise above the noise on the internet How might your prospects improve if everything you wrote had the gracefulness and elegance of prose you might find in, say, The Economist? “If you are looking for a writing course that is outstanding look no further…” — MATT SPRENGER, UDEMY STUDENT (ON WRITING WITH FLAIR I) “Worth more than the months I slaved over books and other online writing courses…” — CONOR WELLMAN, UDEMY STUDENT (ON WRITING WITH FLAIR I) Many more fresh tactics This vastly expanded edition also gives you a bunch of extra tactics for boosting simplicity, clarity and elegance. It also more fully explains the nuances surrounding each of the tactics, so students can apply the “secret sauce” more confidently. In case there’s any doubt about the quality of the teaching you’re about to receive, here’s some more praise for the classic edition… “I had been looking everywhere for ways to sharpen my writing. I bought books, visited websites, watched videos and gradually improved but it was not enough. My writing lacked polish. Shani’s course is empowering. I came away with a number of principles and methods that allow me to see the weaknesses in my work and then make immediate improvements. I’ve taken the lessons and made many improvements to my work. What seemed like work before is now pleasurable. I have a new outlook on writing…” — HARBANS, UDEMY STUDENT “I’ve read plenty of books on writing, sat endless hours analyzing my professors’ red-ink markups, read plenty famous texts, and still my writing progressed in small bursts. No more of that. This class gives you the eagle eye mentality to understand the details, the big picture and make sense of the process. I honestly believe this class will take my writing to a higher level…” — ROBERTO1, UDEMY STUDENT Rediscover a love of writing If you’ve hated writing, or found it difficult, there’s a good chance you’ll leave this course with a new appreciation for what might have seemed before like a mysterious process. Better than that, you’ll discover a newfound joy for sculpting your prose to an immaculate standard. You’ll emerge from the course as an artist: a thoughtful designed of words, sentences and narratives. If you apply yourself well, you can’t fail to emerge from this course a better writer. The best editors on the planet Writing With Flair uses teaching methods that Shani perfected as a writing coach at The Wall Street Journal. A key part of this new version of the course covers the mindset of a standout writer. The lectures in this section will encourage you to write with integrity, to care deeply for your readers, and to approach your work with a strong awareness of your intent. The new course also has many more, and much better, examples and exercises that will help to apply every technique with confidence. The production values, including sound and visual quality, have also been greatly improved. So, don’t let pass this once-in-an-age opportunity to get the highest quality training from someone who has taught top journalists and who has edited hundreds of stories for millions of global readers. More praise for Writing With Flair I… “Short, sweet and to the point, each word worth its weight in gold!…” — UDEMY STUDENT “There were loads of “Ah!! I do that!’ moments which forced me to return to earlier blog posts and redo them…” — UDEMY STUDENT “I will enjoy very much using the rich bounty of knowledge provided while cementing it into practical skill.” — UDEMY STUDENT “Shani delivers each of his principles in a brutally honest no fluff format. He will teach you how to cut the fat from your writing and make your communication crystal clear…” — UDEMY STUDENT “I prepared myself for a boring speech about what words to use over others but i got thorough workout in writing. I now produce shorter blogs, way less complicated sentences, choose better words and see many other improvements. My text is easier to read and grasp, feels crisp and fresh…” — UDEMY STUDENT “Shani encapsulates and defines the subtle characteristics of writing that create elegant, powerful prose. As a freelance writer and traditionally published author, I have taken no less than 10 courses in improving my own writing skills. This is, by far, the best course I have taken. Great writing can be taught – and it’s through this course…” — UDEMY STUDENT And finally, from those who have received Shani’s personal instruction… “Most great teachers can’t write, and most great writers can’t teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg News, including Shani. Now he’s the person I go to when I want help with my writing.” NICOLAS JOHNSON, EX-BLOOMBERG AND GLOBE AND MAIL EDITOR. “As a young reporter my prose might have been robotic and jargon-laden if not for Shani’s watchful eye and attention to the elusive human interest behind ostensibly technical stories. Beyond the standard reporting skills–like accuracy, clarity and integrity–I also learned refinement, how to withstand impulses toward glibness and cynicism that can naturally set in when oft revisiting the same beat. Shani will teach you how to write well, and with grace.” HAWA ALLAN, JOURNALIST AND FICTION WRITER. Who is the target audience? Corporate writers Communications professionals Marketing executives Government and nongovernment agencies College and university students Blog writers Job hunters Journalists Small, medium and large businesses Book writers Bloggers Authors Size: 1.45G https://www.udemy.com/writing-with-flair-second-edition/

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